Our Mission

Empowering Confidence Through Personalised Style.

Shop by Shape is the future of personalised fashion, celebrating and enhancing the individuality of every woman. Our brand essence revolves around empowerment, confidence, and the joy of finding styles that resonate with your unique body shape.


We believe that every woman deserves to feel confident and beautiful in what she wears.


Our brand radiates positivity, fostering a community that uplifts and supports each other.


We leverage cutting-edge technology, including AI, to revolutionise the online shopping experience.

Style Evolution

We encourage a continuous journey of style discovery, adapting to individual preferences and evolving fashion trends.

Our communication is friendly, positive, and supportive. We speak directly to the individuality and beauty of every woman while maintaining a tech-savvy and forward-thinking tone.

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About Us

The Shop by Shape Story

Welcome to Shop by Shape! We are on a mission to revolutionize the way people shop for clothes online. Our vision is to empower consumers to love their bodies and feel excited by their wardrobes, while also helping retailers to build trust and loyalty with their customers.

Our founder, Janine, knows firsthand the frustration of trying to find clothes that fit and flatter throughout her life. Like many women, she found herself ordering multiple sizes and styles, only to return most of them and feel discouraged. But instead of accepting this as the norm, she decided to do something about it.

That's how Shop by Shape was born. Our platform uses AI technology to scan your body shape and recommend clothing styles that will flatter you the most. No more guessing which sizes or styles to order, and no more feeling self-conscious in ill-fitting clothes. With Shop by Shape, you can shop with confidence and enjoy a personalized experience that's tailored to your unique body shape.

But we don't stop there. We're also committed to reducing the environmental impact of online shopping, which is why we're working with retailers to reduce returns and waste. By providing shoppers with accurate size and fit recommendations, we can help reduce the need for multiple orders and returns, which in turn reduces carbon emissions and packaging waste.

At Shop by Shape, we believe that everyone deserves to feel confident and beautiful in their clothes. We're proud to be part of a movement that's changing the way we shop, one body shape at a time. Join us on this journey and discover the joys of shopping by shape!

Meet the team

A Small but Mighty Team


Founder / CEO


Head of Operations


Fashion Innovation & Marketing


Visionary Strategist

Explore the possibilities of our easy-to-install plug-in, and let’s collaborate to create a shopping environment that aligns with your brand’s vision, values, and aspirations