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Fashion Has a Returns Problem.
How will you fix yours?

Stop bracketing.
Stop guessing.
Stop waste.

Shop by Shape is the AI stylist your customers didn’t know they needed - until now.

Shop by Shape delivers tried and tested AI powered technology which sits seamlessly within your website allowing customers to filter your products by body shape suitability as well as size, colour and garment type. Shop by Shape gives YOUR customers a fully rounded shopping experience covering all bases BEFORE purchase.

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SHOP BY SHAPE •

Returns Are Draining
Your Business.

Over 50% of fashion returns happen because women don’t know what will suit them. So they order 3 or 4 or 5, keep 1, and return the rest.

It’s not just a sizing issue. It’s a styling issue. It’s a confidence issue.

And it’s costing you.

  • Rising return processing costs
  • Margin erosion
  • Lower lifetime value
  • Wasted logistics
  • Disappointed customers
fashion return

Shop by Shape uses real-time data from real women’s bodies - not vague sizes or idealised fit models.

See Shop by Shape in action, two simple uploads and data is saved (GDPR compliant) for future purchasing. Scans can be updated as and when required.

We tag your garments with AI-powered shape and style intelligence, so your customers can discover what actually works for them - first time.

On demand style guidance. Every body. Every time.

  • Body shape + fit suitability
  • Style matching
  • Shape-smart recommendations
  • Bracketing busting

What’s Your Real Returns Cost?

Not just lost revenue.Returns affect margins, logistics, sustainability, customer trust - and brand loyalty.

Our Returns Impact Audit breaks it all down:

  • Real cost of your returns
  • Hidden costs you may not be tracking
  • Customer behaviour trends
  • What you can save - and reinvest

It’s fast, it’s free, and it could change everything.

complete Your Audit now

Fashion’s Changed. Your Strategy Should Too.

Personalisation tools like ours have helped brands:

Cut returns

Boost conversions

Improve margins

Design and buy smarter

Now you can offer your customers styling support like no one else - because you’re not just selling clothes. You’re giving them confidence.

Try the Tech Now
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Tailored Tech for Every Type of Retailer

Whether you’re running a growing boutique, curating a premium rental experience, or building a better marketplace - Shop by Shape adapts to your business model and your customers.

Rental & Preloved Retailers

Get the right product to the right woman the first time - fewer exchanges, higher satisfaction, less wardrobe waste.

  • Better garment matching
  • Smarter fulfilment
  • Style confidence without second-guessing

Marketplaces

Help your customers cut through the chaos. No more endless scrolling - just a personal collection of pieces suited to their shape.

  • Curated feel at scale
  • Higher conversions
  • Less fatigue, more focus

Luxury & Designer Brands

Give every customer the personal styling experience you’re known for - without needing to leave home.

  • Virtual VIP experience
  • Styling-as-a-service
  • Post-purchase satisfaction

SME & Independent Retailers

Shape-led tech without the enterprise price tag. You get innovative fashion AI on your terms - to stand out and scale smarter.

  • Flexible pricing
  • Competitive edge
  • Premium experience, no code required
Book A Discovery Call

Our values and beliefs

Fashion is evolving, women not only want, but expect more from their shopping experience. Shop by Shape eliminates the need for guess work, future proofing your fashion retail business

  • Empowerment - Confidence shouldn't come with a size tag
  • Innovation - AI meets fashion to change shopping forever
  • Body Positivity - Real bodies. Real style. Real data.

Consumer feedback

Real feedback from real users
(who could be shopping with you right now)

Let’s Talk. Or Try It. Or Find Out More.

Choose your way to shape the future:

Book a Call Try it

Or contact us directly at: hello@shopbyshape.co.uk